Here are 4 simple steps to implementing a successful Facebook strategy for your adult residential care facility.
STEP 1: Determine your goals for Facebook. What are your marketing goals? To fill your facility with residents? To send potential residents to your website? To provide a new method for family members of residents to see what’s happening at the facility? Before you create your page, you will need to determine what you want out of your Facebook page 3, 6, 9, and 12 months from now.
STEP 2: Map out your strategy. How will you make your page happen? Will you hire somebody? Will you create it yourself? What do you want posted? (Activities residents are participating in?, education on Assisted Living for potential residents?), How often do you want your page updated?
STEP 3: Set up your business page. Logon to Facebook.com. If you already have a personal page and you will be the administrator for your new page, Login. Go to the help center and search for Create a Page and complete the initial information on the create a page. Complete your business page profile with your website, picture, hours, contact information, etc.
STEP 4: Promote your new page! You will want to get started right away building your business’s fan base. There is no better way than asking your friends to be the first fans. The more followers your business has, the more Facebook users will know that the page exists. You can create a Like Us Button for your website, so those potential residents that visit your site can now follow you on Facebook. Send notices to your current residents’ family letting them know they can see what their loved ones are participating in.
Questions/Thoughts on Social Media for Adult Care Facilities? Post them on the PCALIC Facebook page under the Discussions Tab!