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3 Steps to Making your Personal Care Home Standout

By brian barrick
October 24, 2012

There are three main steps that you can use to make your personal care home stand out among all of the other personal care homes.  The first step is to create a newsletter.  This newsletter is going to help you to be able to stay in touch with all of your residents, family members, potential residents and caregivers that have been to your facility.  Determine how often you want to keep in touch with family members; it could be a monthly or quarterly newsletter. Make sure you discuss important topics relative to your mailing list members including questions about the process of enrolling a family member is, financial advice, and how your staff is trained to handle a variety of health conditions.

The second step in making your personal care home standout is to have an open house of your facility. This is one of the best ways to market your personal care home to everyone who lives in the community.  This means that you are going to need to put an advertisement is your local newspaper that is going to announce your facility’s open house.  Therefore, you should offer incentives for attendance like free food and drinks, a speaker, or a massage for everyone who attends the open house.  You can take the opportunity to give each one of the guests a tour of your facility so they can see how your facility operates.  Plus you can personally answer any of the questions that these people might have about the type of personal care home that you are going to be running.

The third step in making your personal care home standout is to create a website for your personal care home facility.  This means that you are going to need to hire a graphic designer and a copywriter that is going to help you to create the best website.  This website is going to need to include everything that your facility is going to provide to your patients and the caregivers.  Then after you have your website up on the Internet, and then you are going to be able to find a variety of different tools that you can use in order to make your facility standout.  You are going to need to include several keywords inside of your website so that people who are looking for your services can find the facility’s website.

For more helpful tips on how to make your personal care home stand out, visit www.pcalic.com and request to be added to our e-newsletter.

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